In the sequel Moorhuhn 2, the player also has 90 seconds to shoot down chickens to gain as many points as possible, but other animals can be hit as well. It also caused Germany's authoritative Duden dictionary to include the word 'Moorhuhnjagd'. The game's success spawned a great deal of merchandise, a comic book series, an animated TV series, several motion picture scripts (although no movie was ever made) and a BMG-produced single ( Gimme more Huhn by comedian Wigald Boning). It became wildly popular in German-speaking Europe, to the point of being denounced in the media as a threat to the bottom line of businesses, on account of the number of hours wasted by employees playing the game. From the beginning of 1999, the game was officially made available for download by Art Department. The publisher's initial irritation at this subsided after the game received favorable mentions in popular media and demand for it grew. It was since then illicitly copied, and became widely available for download on private websites. The game was originally not intended for distribution, but was made available in autumn 1998 to play on laptops in bars by promoters dressed up as hunters. The game was originally known as KippenSchieten and won third place at the Bizarre 98 programmer's meeting. willow ptarmigans) as possible in 90 seconds. Imitating the Glorious Twelfth, the game's objective was to shoot down in the Scottish Highlands, through a point-and-click interface, as many cartoonish 'swamp chickens' ( German: Moorhühner literally 'moorhens', i.e. The original Moorhuhn game (now distributed as Die Original Moorhuhn Jagd) was developed by the Hamburg-based Art Department advertising agency and the Dutch Witan studios as an advertisement for Johnnie Walker whisky in 1998. The objective of the first Moorhuhn game was to shoot down as many willow ptarmigans as possible

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